Our Story

Kinda Problematic (KP) is a U.S. based fashion brand started in 2023. KP’s founder is a mental health therapist who created the brand to promote authenticity and to normalize the mental health life challenges which we all go through. Inspired by American wardrobe essentials with a hint of Brazilian design, KP offers good quality comfortable fabrics with great style.


Our mission is to break stigmas by celebrating and accepting our differences, and by creating clothing that make you feel good in your own skin. Kinda of problematic – who isn’t? There is only one of you in this whole wide world, and if you are human, Kinda Problematic is the standard – so dare to be you!